Kellan Lutz and Kola for PETA

Twilight star Kellan Lutz is putting his new new found popularity to good use as he encourages everyone to adopt than buying from breeders.

Lutz posed with his rescued mixed-breed dog Kola for PETA's new campaign as the ad reads, “Buying Animals Is Killing Animals. Save a Homeless Dog or Cat—Always Adopt and Never Buy.”