Checkout ABS-CBN's 2010 Summer Station ID dubbed as “Summer ang Simula” featuring Kapamilya's top celebrities. It also showcase their involvement in ABS-CBN activities like Boto Mo, I-Patrol Mo, Bayanijuan, and other ABS-CBN Foundation programs like Sagip Kapamilya, Kapit Bisig sa Ilog Pasig, and E Media.
According to ABS-CBN Creative Communications Management (CCM) Head Robert Labayen, the concept is anchored on the idea of summer as the perfect time to enjoy and at the same time TO gear up for change.The song “Summer Ang Simula” was sung by “Pinoy Dream Academy” Grand Star Dreamer Yeng Constatino and Kean of Callalily.
“Every summer day is the perfect time for new beginnings. Every day is a chance to be pro-active, to help save the environment, to promote livelihood, and to look at the world we live in, in a brand new light,” said Labayen.
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