Checkout some stimulating ad from Calvin Klein as they launch the Seductive Comfort Underwear and the Secret Obsession scent featuring actress Eva Mendes.
As a endorser and a loyal Calvin Klein user she proudly stated, "I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines."
The new campaign intended to stray away from its older images of skinnier body types and the ads was photographed by Steven Meisel.
Calvin Klein president and CEO Tom Murry on Eva’s new campaign: “This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman.”
The campaign, which breaks in September in the U.S. in magazines including Vogue, Elle, Vanity Fair, In Style, People, Latina, O, The Oprah Magazine and Interview, will be expanded internationally in October to five countries: Italy, Spain, China, South Korea and the U.K.
more pics after the jump....
As a endorser and a loyal Calvin Klein user she proudly stated, "I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines."
The new campaign intended to stray away from its older images of skinnier body types and the ads was photographed by Steven Meisel.
Calvin Klein president and CEO Tom Murry on Eva’s new campaign: “This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman.”
The campaign, which breaks in September in the U.S. in magazines including Vogue, Elle, Vanity Fair, In Style, People, Latina, O, The Oprah Magazine and Interview, will be expanded internationally in October to five countries: Italy, Spain, China, South Korea and the U.K.
more pics after the jump....
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