Saturday, February 2, 2008

Eva Mendes decision and CK Endorsement

After Eva Mendes entered the rehab facility. Eva’s rep released a statement: “Eva has been working hard for the past year and made a positive decision to take some much-needed time off to proactively attend to some personal issues that, while not critical, she felt deserved some outside professional support. Out of respect for Eva’s privacy, we do not wish to discuss further details.”

The Calvin Klein announcement is being shadow by the rehab issue. Eva Mendes will be the new endorser of an (unnamed) Calvin Klein fragrance. It will launch this fall.

Tom Murry, President & COO, Calvin Klein, Inc. said, “Eva exudes an effortless and unpretentious sensuality which is perfectly in line with the Calvin Klein brand.”

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