Simon Cowell's X-Factor US (Super Bowl XLV Video); Age 12 and above can audition

Former American Idol judge Simon Cowell is now making his presence felt again via the “UnXploding Simon” commercial to promote the US version of “The X Factor”. The new 30-second TV spot was aired during the Super Bowl XLV on Sunday (February 6).

Recording contract worth $5 million is the guaranteed prize and “The X Factor” opens up the audition age -- from 12 above.

Simon, who will served as one of the judges, said: "I like the idea that a 12-year-old on this show can compete with an older singer and a singing group. I've never believed there should be a cut-off age for talent, and we are going to put our money where our mouths are with the $5 million."

Auditions for contestants starts March 27 in Los Angeles, with other sessions following in the Chicago, Dallas, Miami, Seattle and New York.

The X Factor is coming Fall 2011 to FOX!